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Gail Shapiro

One of the first things we do when we start a business is to print business cards.  We hand them out to everyone we meet hoping that one day the phone will ring with someone wanting to do business with us.  Really?  Is it that simple?  I  only wish that were true.


So how do you get your cards to work for you?  

What information do you print on your cards?  Should you include a photo of yourself?  Should you print on the back?


Much depends on your business and what you want your cards to do for you.  Some information to consider when printing your cards:

1.    Company name (this is obviously a must)

2.    Logo if you have one.  If you’re just starting out and you don’t have a logo…no problem.

3.    Tagline or a word or two of what you do (unless your company name says it clearly  e.g.  XYZ Web Design)

4.    Website URL

5.    Email address

6.    Phone number

7.    Photo of you or your product?  Consider how many business cards you collect at a networking event, expo or just in general.  Having a photo helps make a connection.  It’s a memoryjogger.  Do you want people to remember you?  Design your card to stand out from the masses.

8.    Unless you have a brick and mortar store or an office where people are coming to your physical location you don’t need to include your address.  If you are working from home do you really want the public to know where you live?  Your mailing information can be found in the contact section on your website.

9.    And now:  The Back….use this space for a call to action.  e.g. visit my website to download my free ebook or advertise your signature program or whatever you may want people to do to join your list and get on your website.

If you have any suggestions of how to make business cards work for you, please share them in the comment section below.


Gail Shapiro

by GAIL SHAPIRO on JUNE 3, 2013

Good leaders must lead by example. Through their actions, which are aligned with what they say, they become a person others want to follow. When leaders say one thing but do another, they erode trust, a critical element of productive leadership.

Here are 10 of the dozens of ways to lead by example.

1. Take responsibility. 

Blame costs you your credibility, keeps team members on the defensive and ultimately sabotages real growth.

2. Be truthful. 

Inaccurate representation affects everyone. Show that honesty really IS the best policy.

3. Be courageous. 

Walk through fire (a crisis) first. Take calculated risks that demonstrate commitment to a larger purpose.

4. Acknowledge failure. 

It makes it OK for your team to do the same and defines failure as part of the process of becoming extraordinary.

5. Be persistent. 

Try, try again. Go over, under or around any hurdles to show that obstacles don’t define your company or team.

6. Create solutions. 

Don’t dwell on problems; instead be the first to offer solutions and then ask your team for more.

7. Listen. 

Ask questions. Seek to understand. You’ll receive valuable insights and set a tone that encourages healthy dialogue.

8. Delegate liberally. 

Encourage an atmosphere in which people can focus on their core strengths.

9. Take care of yourself. 

Exercise, don’t overwork, take a break. A balanced team, mentally and physically, is a successful team. Model it, encourage it, support it!

10. Roll up your sleeves. 

Like Alexander the Great leading his men into battle, you’ll inspire greatness in your company.



Gail Shapiro

Are you putting off shopping because you just don’t know what styles and shapes work best for your body type?

Do you know what your body shape is? Let’s start at the beginning……

We all fall into one of the five main categories listed below with characteristics of each: 


Triangle or Pear:

• small to medium size frame
• narrow or sloping shoulders
• hips are wider than shoulders and bust line
• body is larger below the waist than above
• may have a small bust
• large hips and derriere
• may have full and/or short legs


Inverted Triangle:

• shoulders are wider than hips
• body is larger above the waist than below
• small hips and flat derriere
• great legs
• may have full bust
• clothes hang well from shoulders
• may have broad shoulders and short legs
• sporty or athletic physique


Rectangle or Square:

• small derriere
• legs are usually very long
• very little or no waist definition
• hips and shoulders appear balanced
• waist measures 1” to 8” smaller than the bust measurement
• very common body shape as we gain weight or mature


Oval, Round or Apple:

• fullness at midriff
• bust, waist and hips are very close measurements
• horizontal body line
• great legs
• may have short legs with broad shoulders


Hourglass: the ideal

• waist is 8” to 12” smaller than hip or bust measurement
• bust and hips are usually the same width
• proportioned body with waist definition
• legs are usually proportioned but may be shorter


Your goal is to identify your shape then learn the tips and tricks to focus on your best assets and disguise the not so great ones. Your overall appearance will be amazing.

So girls get out your measuring tapes and identify your shapes. Coming up next….. I’m going to give you some tips and tricks.

You’re on the road to “elevate your image” and “discover your WOW!”